What is attribution theory? Definition and examples

ATTRIBUTION Definition & Meaning - attribution Attribution · Attribution is the process of determining which marketing touchpoints are most responsible for a customer's conversion · Attribution assigns the attribution Whenever you are reusing CC licensed works, we recommend that the attribution include the Title, Author, Source, and License This is true

attribution Attribution Attribution in marketing refers to the process of attributing value or credit to different touchpoints in a customer's journey, in order to