The 7 Essential Elements of an Effective Brand Positioning Strategy

brand positioning Memorable and engaging: The positioning strategy should be memorable and engaging, capturing the attention and interest of consumers It should use creative and

In other words, brand positioning describes how a brand is different from its competitors and where, or how, it sits in customers' minds A brand positioning positioning What is positioned? Product positioning focuses on a single product or service Brands with more than one product can position each one separately Brand