Focus Group Interview

The purpose of focus groups is to have a relaxed, open-ended conversation to gain insights that may not be possible from a survey or individual interview They'

Focus groups bring individuals from the study population together in a specific setting in order to discuss an issue as a group The discussion

sc group The first few moments in focus group discussion are critical In a brief time the moderator must create a thoughtful, permissive atmosphere, provide ground

rma group group whose members you wish to take part in the research However , this method leaves the researcher dependent on the FOCUS GROUPS IN SOCIAL RESEARCH