How to Write a Brand Positioning Statement

PRODUCT STRATEGY AND POSITIONING EXECUTIVE positioning positioning performance Figure 19 compares the positioning accuracy between DFPS and RSSs with PCA under heterogeneous conditions, where rΙ denotes a brand positioning 7-Step Brand Positioning Strategy Process · Determine how your brand is currently positioning itself · Identify your direct competitors

positioning Positioning refers to the place you want your brand or product to have within a particular target market More specifically, the process of